All Roads Lead to Audience

Profile & Agency

Mohamed Fagal portrait

Mohamed Fagal is a digital marketing strategist, founder, creative director and theatre practitioner. Since founding Mohamed Fagal Digital Marketing in August 2024, he has led multidisciplinary work across digital strategy, performance marketing, branding, web development, social media, SEO, GEO/AEO and media production.

His professional path began in theatre and cultural communication — writing, editorial work, acting training, directing, festival communication and audience development. He later carried that audience-first mindset into digital marketing, combining narrative thinking with data, technology and performance.

Aug 2024
Agency Founded
124K+
CIGUT Reach
11
Featured Clients
Egypt · GCC
Markets Served

For a theatre-focused context, the key intersection is audience direction: creating the narrative, defining the message, choosing the medium, directing the team and measuring the response.

Mohamed Fagal Digital Marketing

Founder & CEO · August 2024 — Present. Founded and lead a multidisciplinary digital marketing and creative solutions company serving clients across Egypt and the GCC.

Strategy
Digital marketing strategy · Brand positioning · Audience development · Campaign architecture · Research
Performance
Meta Ads · Google Ads · Media buying · Lead generation · Conversion strategy · Performance analysis
Search
SEO · GEO · AEO · Search visibility · AI-oriented discovery
Brand
Brand strategy · Rebranding · Visual identity direction · Corporate profiles · Brand applications
Creative
Creative direction · Content strategy · Media production · Reels · Editing · AI-assisted workflows
Tech
Front-end contribution · WordPress · Elementor · HTML · CSS · JavaScript · PHP · E-commerce
Leadership
Team building · Department setup · Training · Client management · Project leadership

A distinctive capability: building internal marketing teams

In Saudi Arabia, Mohamed personally helped establish internal digital marketing functions for safety and engineering organizations — recruiting, training, strategy, workflow setup, hands-on supervision, and transition toward independent in-house operation.

Selected organizations: Al Aman Al Motaqadem · Waqaya & Noon for Safety · Moungiz
02 / Cultural Practice

Theatre & Cultural Practice

CIGUT — Cairo International Gathering for University Theatre

Long-term involvement across festival communication, marketing, editorial work, branding, digital platforms, applications, social media, design and media production. The official Facebook page currently shows 124K+ followers.

Cairo School Theatre Forum

Worked across visual identity, digital communication, social media, creative production and promotional activities for the school-theatre forum.

Kheir Al Bahr

Promotional campaign work including creative design, printed materials, promotional scripting, filming, social media and audience-focused advertising.

Dahab

Social media campaign support including reels, media production, editing, creative design and paid promotion.

Kanno El Hawa

Social media, reels, media production, editing, paid promotion and AI-assisted creative production for a theatre production presented through Egyptian Artists Foundation.

Ektemal Zaeif

Theatre authorship and directing experience, alongside promotional communication work — Mohamed Fagal's independent theatrical practice, distinct from agency work.

CIGUT digital presence
CIGUT digital presence — supplied project evidence.
03 / Selected Client Work

Client Work

04 / Visual Case Studies

Case Studies

A selection of brand and campaign work delivered for agency clients, shown as supplied project evidence. Click any piece to view it larger.

05 / Credentials

Education & Contact

Bachelor of Laws — LLB, General Law Tanta University · May 2022

Digital Marketing Certifications (5 credentials) Udacity · 2021

Nanodegree in Digital Marketing · Advanced Digital Marketing · Digital Marketing Professional · Digital Marketing Nanodegree Professional Graduation Certificate · Advanced Digital Marketing Nanodegree Certificate

Cinematography Egyptian Ministry of Youth and Sports · 2016

Earlier theatre leadership

Editor-in-Chief of Tanta University Theatre Festival Bulletin (2012–2017); editorial and communication roles with CIGUT; acting coach and school-theatre director; Chairman of the Jury at the Cairo International Gathering for University Theatre (2022).

Languages & communication

Arabic — native. English — professional working proficiency, with bilingual editorial and digital communication experience.

Get in touch

"Theatre is where I learned to direct attention. Digital is where I learned to scale it."

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